Post by account_disabled on Feb 17, 2024 5:45:16 GMT -5
NOTE: Once the plugin is installed, you can activate the automation script by clicking “Enable Marketing Automation via SendinBlue” in the plugin settings. Set custom events If you're ready to ramp up your marketing automation and deliver a next-level user experience, why not try custom events ? It is the most advanced option to monitor user behavior and offers great flexibility to create automated segmentation processes. This involves more advanced monitoring of user behavior. While the general script allows you to monitor events such as clicks on the website, the automation script goes further and enables the collection of more specific information about consumer behavior to establish automation processes based on custom events.
For example, if you run an online store, abandoned cart emails are a good way to encourage visitors to complete their purchases. With custom events, you can access all the product details in the buyer's order and display them in the abandoned cart email you send them. Personalized events are the most effective way to latestdatabase.com send highly segmented and tailored communications to your contacts to guide them on their path to purchase. Important: the exit and restart conditions of your processes In Brevo, it is important to establish general exit and restart conditions for your processes. This is a series of rules that define who should enter your process and who should not, that is, conditions that allow you to specify the following in your process: “If the contact [meets condition X], it must exit the process exit condition or return to the beginning of the process restart condition.
” The exit condition is usually equivalent to the objective you want to achieve with your process. For example, let's imagine you introduce a contact to a chain of segmented emails designed to sign them up for your new webinar. If at any point in the process the contact signs up, it would make no sense to continue sending them these emails. Doing so would provide a frustrating user experience and risk losing consumers. In the same way, the restart conditions will serve to notify you when an action by the contact requires the need to start the process from the beginning.
For example, if you run an online store, abandoned cart emails are a good way to encourage visitors to complete their purchases. With custom events, you can access all the product details in the buyer's order and display them in the abandoned cart email you send them. Personalized events are the most effective way to latestdatabase.com send highly segmented and tailored communications to your contacts to guide them on their path to purchase. Important: the exit and restart conditions of your processes In Brevo, it is important to establish general exit and restart conditions for your processes. This is a series of rules that define who should enter your process and who should not, that is, conditions that allow you to specify the following in your process: “If the contact [meets condition X], it must exit the process exit condition or return to the beginning of the process restart condition.
” The exit condition is usually equivalent to the objective you want to achieve with your process. For example, let's imagine you introduce a contact to a chain of segmented emails designed to sign them up for your new webinar. If at any point in the process the contact signs up, it would make no sense to continue sending them these emails. Doing so would provide a frustrating user experience and risk losing consumers. In the same way, the restart conditions will serve to notify you when an action by the contact requires the need to start the process from the beginning.