Post by account_disabled on Feb 17, 2024 5:09:34 GMT -5
The importance of any of these marketing pillars should not be underestimated. After all, it is of little use to have a large volume of visits if you cannot optimize conversions and if customers do not retain loyalty, right? in ecommerce Email marketing is mainly used in conversion and loyalty actions. It is not the only channel, but it is the one that offers the highest return on investment, $44 on average for every $1 invested, according to statistics compiled by Neetwork . These results must go hand in hand with a good strategy. One of the main rules of email marketing is not to start sending generic emails to all leads, but to segment them to encourage personalized communication.
These criteria are some of the most frequent to segment shipments: Demographic data: age, gender, place of residence, etc. Last purchase date Opening previous emails or clicking on Customer Phone Number List the call to action that they include Shopping history Product categories most consulted on the web Email marketing platforms like Brevo allow you to set rules to automate these sends with ease. For example, to encourage loyalty, you can send an email with a discount code to customers who have made a purchase in the last three months. Or send it only to those under 30 years old if it is to promote a youth collection.
The possibilities are immense and you will have to see which ones best fit your strategy. A good way to check what works best and worst is A/B testing . The most common emails in ecommerce Welcome email When a new user has just subscribed or registered on your mailing list, it is important to welcome them and take advantage of that message to remind them of your value propositions. abandoned cart It is a cornerstone of any ecommerce strategy because 70% of orders in online stores are left uncompleted . Sending a good reminder email allows you to recover a portion of these purchases.
These criteria are some of the most frequent to segment shipments: Demographic data: age, gender, place of residence, etc. Last purchase date Opening previous emails or clicking on Customer Phone Number List the call to action that they include Shopping history Product categories most consulted on the web Email marketing platforms like Brevo allow you to set rules to automate these sends with ease. For example, to encourage loyalty, you can send an email with a discount code to customers who have made a purchase in the last three months. Or send it only to those under 30 years old if it is to promote a youth collection.
The possibilities are immense and you will have to see which ones best fit your strategy. A good way to check what works best and worst is A/B testing . The most common emails in ecommerce Welcome email When a new user has just subscribed or registered on your mailing list, it is important to welcome them and take advantage of that message to remind them of your value propositions. abandoned cart It is a cornerstone of any ecommerce strategy because 70% of orders in online stores are left uncompleted . Sending a good reminder email allows you to recover a portion of these purchases.