Post by account_disabled on Dec 28, 2023 4:28:57 GMT -5
Research shows the average person consumes minutes of video content per day with . of millennials watching hours of video per week. And as we consume more content everyday its harder to stay focused. For marketers how to capture audience attention. Video marketing is nothing new but its growth rapidly accelerated during the pandemic. As we were stuck inside watching video content was a distraction and a way to connect with other people. Video content is a tried and tested method that can help boost brand awareness and engagement.
But the question is should you focus on short or long form video content What is a short form video Previously short form video was categorised as any video under minutes. Marketers now agree that short form video should last Mobile App Development Service less than minutes the ideal length being a swift seconds. In recent years the popularity of short form video has exploded due to the rise of video sharing platforms like TikTok YouTube Shorts and Instagram Reels. Launched in the midst of the pandemic September YouTube Shorts has gone on to garner . billion monthly active users. Whether youre at the gym or heading to work short form video is perfect for on the go mobile consumption.
And in the fast paced world of content short form videos are great at capturing our attention. For brands short form video has been a marketing trend to focus on. Short form video can be more cost effective and less challenging to produce. This means that brands can experiment with different platforms the types of video they produce trends and more. What is long form video Despite the rise of short form video long form video remains a firm favourite.
But the question is should you focus on short or long form video content What is a short form video Previously short form video was categorised as any video under minutes. Marketers now agree that short form video should last Mobile App Development Service less than minutes the ideal length being a swift seconds. In recent years the popularity of short form video has exploded due to the rise of video sharing platforms like TikTok YouTube Shorts and Instagram Reels. Launched in the midst of the pandemic September YouTube Shorts has gone on to garner . billion monthly active users. Whether youre at the gym or heading to work short form video is perfect for on the go mobile consumption.
And in the fast paced world of content short form videos are great at capturing our attention. For brands short form video has been a marketing trend to focus on. Short form video can be more cost effective and less challenging to produce. This means that brands can experiment with different platforms the types of video they produce trends and more. What is long form video Despite the rise of short form video long form video remains a firm favourite.