Post by account_disabled on Dec 23, 2023 23:01:57 GMT -5
Abut if your advertising budget is tight you should definitely put it into content production. Not in marketing not in optimizing the rollout channels but in professional content production . Because despite all the storytelling myths it is not enough to tell a story but because only a story told really well will be heard. And by the way we have always seen it that way. Now a study for which mediumsized and large companies in the DACH region were examined also provides empirical support.
The result in a nutshell Professional content production is the strongest single measure that companies can take to improve their visibility among customers and the effectiveness of their content management. Especially when budgets are tight it should be the absolute focus. However companies should only think about measures to measure efficiency and organizational finetuning once the professionalism of content production Phone Number List has been ensured. Before these measures are lost money. When is content professional There are of course some potential misunderstandings that need to be cleared up at this point Professional content does not mean that your company name appears as often as possible. It also doesnt mean that all foreign words are spelled correctly we assume that. And its also not that the image of the boss is particularly noticeable even if that doesnt necessarily do any harm. Professional means that your story is told the way an independent author would.
That would put the tension in the foreground. He would avoid anything that might bore the reader. Yes the CEOs twoline exact English job title is included. And he would remain honest where the facts are concerned. Still a somewhat strange thought for some advertisers. But the study clearly shows that advertisers increase the effectiveness of their content management most when they adhere to the principles that are also considered benchmarks for quality media relevant content a narrative perspective that is audienceoriented.
The result in a nutshell Professional content production is the strongest single measure that companies can take to improve their visibility among customers and the effectiveness of their content management. Especially when budgets are tight it should be the absolute focus. However companies should only think about measures to measure efficiency and organizational finetuning once the professionalism of content production Phone Number List has been ensured. Before these measures are lost money. When is content professional There are of course some potential misunderstandings that need to be cleared up at this point Professional content does not mean that your company name appears as often as possible. It also doesnt mean that all foreign words are spelled correctly we assume that. And its also not that the image of the boss is particularly noticeable even if that doesnt necessarily do any harm. Professional means that your story is told the way an independent author would.
That would put the tension in the foreground. He would avoid anything that might bore the reader. Yes the CEOs twoline exact English job title is included. And he would remain honest where the facts are concerned. Still a somewhat strange thought for some advertisers. But the study clearly shows that advertisers increase the effectiveness of their content management most when they adhere to the principles that are also considered benchmarks for quality media relevant content a narrative perspective that is audienceoriented.